Residential real estate open houses can be hit or miss in the Dover, Portsmouth, and Rochester area. I’ve never pinpointed an exact reason why some work well and others don’t. We’ve tried having them at different times and days. Certainly the location, type of home, and price of the home impact open house attendance. Some things I’ve learned through the years from other agents and my own trial and error are: Make sure you have proper signage. Often potential buyers are out an about and a well marked sign can get that buyer in your door. This means going beyond sticking an open house sign in front of your home. Consider going to the top of the street and installing direction arrows to your event. Also, balloons are very good for getting peoples attention. Really try to drive traffic to your home! Strongly consider mowing the grass and providing good landscaping around the home. On the inside, making sure the home is well lit will help it’s appeal. Perhaps turn on all the lights and/or open the curtains and some windows. Consider lighting a couple scented candles or making a fresh pot of coffee just prior to starting the open house. Advertising is important as well. Definitely publishing it on line and perhaps the local paper. Sometimes agents will provide food and drink or have some type of gift for the fist 10 people who show up or and open house raffle. Creativity can help!
In short, if you can provide an incentive or call to action you will have a successful open house. The warm feeling you create will be effective.